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Jen Hood

https://www.hoodzpahdesign.com

https://www.tiktok.com/@hoodzpahdesign

Jennifer Hood is a co-founder and principal at Hoodzpah, a branding and type design studio out of Southern California. Since 2011 she and the Hoodzpah team have branded hundreds of companies and worked on projects for companies like Beyond Meat, Nike, Disney, 20th Century Studios, Target, and SeatGeek. She's also a co-author of Freelance, and Business, and Stuff: A Guide for Creatives, a book all about starting your own creative studio. When not designing or Googling how tall actors are, she makes bad music with her sister on Garage Band under the moniker Lizard Brain. She loves her Little Debbie Cakes, her Lakers basketball, and the treasure that is DVD special features (how is this content not being translated to streaming?!).

Jen Hood

's favorite resources

Doing Cool Stuff - Design Studio Directory

Jamie Samman & Friends

"A collection of brand and digital product studios curated by Jamie Samman and various other peeps."

Designing Type

"I love how Karen does a deep dive into the different approaches to creating each letter and number in the alphabet. I reference this book constantly!"

10B Woodward: Editorial Sans

"An all caps gothic sans that's absolutely perfect for editorial headlines. It's big, bold, and slim figure make it a great fit for posters, t-shirts, and magazine covers. Reserved to caps only, this poised and fearless typeface is a content creators best friend."

10B Dweezil: Futuristic Display Sans

"This typeface is another personality rich gem from Tenbury. It feels sci-fi, futuristic, yet a little retro-terminal-ish. So good."

Price with Purpose

"This is an amazing resource with in-depth pricing lessons. The real juicy bit is the 35 real-life pricing and negotiation case studies, though. It gives you a behind-the-scenes look at the quote proposals of other creatives."

Venice Blvd Typeface

"This was the first font I worked on to release with Amy through Hoodzpah. A quirky sans serif just begging to be used in your next brand project. Tons of extra glyphs, too!"

Project Proposal Template

"This template is based on the actual decks we use to land our jobs at Hoodzpah. This is the bones of the proposal that got us work with Disney, Nike, SeatGeek and more! We always get great compliments on it."

Freelance, and Business, and Stuff is a passion project of Hoodzpah, a branding and type design studio, based on their book Freelance, and Business, and Stuff: A Guide for Creatives.

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